For Shiekh Shoes’ new arrivals campaign, I art directed a dynamic promotion infused with a bold Y2K aesthetic. Working with photographer Joseph Martinez, and graphic designer Jared Janeway, we brought the early 2000s to life through fun props, edgy poses, and a nostalgic yet futuristic visual identity. My role involved set design, model selection, and styling, ensuring that every detail contributed to the playful yet cutting-edge vibe. The campaign featured creative use of props and poses that added a sense of energy and attitude, while also developing web banners that elevated the collection’s visibility online. The result was a fresh, eye-catching promotion that celebrated Shiekh’s new arrivals in a way that was both retro and relevant.